LOSING MONEY IN THE FUNNEL

Optimize Revenue with Lilypads' Milestone Moments Attribution.

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Sales Activity Analysis

See how the combination of marketing and sales touchpoints moves a lead through the buyer
journey.

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CORE HUB Reporting

Easy access to executive dashboards for reporting marketing contribution to your CEO and board.

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Channel Performance

Correlate between different marketing channels and their impact on revenue.

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Campaign Performance

Go one level deeper to see how each individual marketing program–events, content, emails, and more—impacts revenue.

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Marketing Attribution and Machine Learning

Holistically track marketing impact using our proprietary Milestone Moments models.

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Pragmatic Ad Touch

Let Lilypads AI bid on ads and strategically purchase moments to improve return on investment.

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Ad Network Integration

Global advertising network integration for easy tracking and measurement.

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Organic Web Tracking

See how well your website is optimized by search, and understand how buyers are finding you through organic web tracking.

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True First Touch Tracking

Understand the full buyer journey by tracking
engagement with your brand long before a lead
has officially converted.

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Paid Web Tracking

Finally track all of your ad spend by understanding what digital ads are driving traffic, even if a lead didn't convert right away.

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Social Media Tracking

Track how both paid and organic social media efforts move
leads through your sales funnel.

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Individual Account Engagement

See a detailed data recommendation of how each contact
at an account has engaged with a sales
or marketing activity.

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Database Account Engagement

See how marketing engages with
groups of accounts in your
database.

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Lead-to-Account Matching

Automatically attach orphan leads and
contacts to the proper account, giving a
full picture of total account
engagement.

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Role-Based Insight

Track what channels and campaigns
resonate with various titles and
roles within an account.

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Sales and Marketing Alignment

Show sales the full picture of account
engagement, so they understand how
marketing impacts their
pipeline.

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Target Account Selection

See what accounts in your database have engaged the most with marketing, so you
can focus efforts on accelerating
those accounts to close.

Lilypads Artificial Intelligence Suite is the operating
system for marketers to orchestrate all marketing decisions.

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Marketing Impact Reporting

Accurately measure marketing attribution for pipeline and revenue across every marketing channel, campaign, and initiative.

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Account-Based Marketing Analytics

Track target account engagement by analyzing how each marketing activity impacts the full account decision team.

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Milestone Attribution

Capture and track all of your online activities so you can connect every digital interaction to your overall marketing strategy.

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A.I. Decision Engine

The only full-funnel marketing analytics engine that sits within your marketing strategy for a best-of-breed experience that everyone on the marketing team can use.

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Revenue Funnel Analysis

Understand and track conversion rates from lead to lease.

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Machine Learning Attribution

Leverage machine learning and data science to develop a custom attribution model that is tailored to your unique business.

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Data Validation and Process Optimization

Optimize your data and processes by zeroing in on how leads progress from one stage to the next.

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Sales Activity
Analysis

Analyze how the combination of marketing and sales touches
moves a lead through the
buyer journey.

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AI Decision Engine


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Milestone Moments


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Pragmatic AdTouch


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Impactful Reporting


Lilypads

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